![]() ![]() For example, look at the cover page of this law firm booklet template: It can be your business name, tagline, slogan or anything else you want your audience to see first. Start by putting some ideas together to write the headline for the front page. Now, start brainstorming for the content keeping the booklet’s purpose and target audience in mind. Whoever it is, the person should be familiar with your brand voice. You can look for a freelance writer or anyone in your team who can do this for you. This step requires you to have some copywriting skills, or at least work with someone who does. Once you've defined your booklet's purpose and the needs of your audience, it’s time to create the content that will go inside your booklet. Consider every little detail about your ideal customer before making any decision. Remember - when creating a booklet, the key to success is to focus on the needs of your target audience. Keep this document close and refer to it when designing your booklet. You can use a customer persona template like the one below to jot down the characteristics of your ideal buyer.
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